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MaxStrength Fitness is a transformative fitness experience that delivers exceptional results in just 20 minutes, twice a week, empowering individuals to become their strongest selves.Unlike traditional gyms, MaxStrength Fitness offers 1-1 personal training that is efficient, effective, and safe. Our specialized equipment and science-backed protocol ensure maximum effectiveness. But that’s not all—our studios are a haven of tranquility. Picture a serene environment free from distractions: no mirrors, no blaring music, and no trainer yelling at you. Our temperature-controlled spaces allow clients to train in their street clothes without needing to shower and change, a feature they absolutely love.Function & Daily Tasks of the Owner-OperatorLead, train, motivate and manage staffManage sales and retention expectationsGenerate reports to ensure KPI’s are being metManage all operational aspects of the business including but not limited to: Facility maintenance, payroll, scheduling, cleanliness, and local marketing effortsIntegrate MSF into your communityPlan and promote entertaining and productive events through community outreach and business partnerships and philanthropic effortsCandidate Buying PointsNo Industry-Specific Knowledge Needed – We offer an intensive training and onboarding process with a science-backed, proven strength training protocol that gets people results in a fraction of the time that they would spend in the gym or on their own.Executive Model Ownership with Recurring Revenue – Our model makes managing finances more predictable and keeps client retention high because they stay long enough to see results.Quick Rate of Return – Franchisees can see profit in as little as 6 months.Loyal and Untapped Demographic – We serve an underserved, affluent population. We don’t need a lot of clients, just the right ones!Small Footprint – We have minimal real estate restrictions, looking for Class A or B spaces. You can put your facility in an office complex, retail space, or industrial park.
Unlike most fitness brands competing for the 23% of Americans already exercising, The MAX Challenge focuses on the 77% who don’t. This underserved market has a strong desire to improve health, fitness, and appearance but struggles to find the right programs.The MAX Challenge fills this gap with a comprehensive approach that combines exercise, nutrition, and motivation. By breaking down participation barriers, we help members build sustainable habits for real, lasting results.This focus on long-term engagement is reflected in our average member retention of 41 months, demonstrating our success in transforming the lives of those who need it most! Candidate Buying PointsWHAT YOUR CANDIDATES WILL LOVE ABOUT THE MAX CHALLENGE:• Premier Marketing & Sales Support: Our marketing program provides leadmanagement, nurturing, and tracking combined with our centralized call center solution,offering seamless sales calls, appointment booking, and lead follow-up.• Industry Leading Retention Rates: Average length of a member is 41 months.• Ancillary Revenue Streams: The My Wellness Coach program – a done-for-you wellnessand nutrition coaching service, a complete line of supplements and wellness products,seasonally produced branded apparel, and equipment for use in class.• Flexible Investment Levels: Various franchise models to suit different investment levelsBRAND DIFFERENTIATORS:• Integrated Wellness Coaching: Unique in providing personalized coaching.• Nutrition: Easy to follow nutrition coaching that requires no special foodsand delivers results.• Proven Business Model: Demonstrated success in a growing market.• Community Focus: Strong emphasis on relationship building among members for astrong community and increased member retention.