Since its founding in 1967, Beef-a-Roo has been a beloved staple in Rockford, Illinois, delivering delicious roast beef sandwiches in a charming, western-themed setting. As a family-owned restaurant, we have always prioritized community, family, and exceptional food. Over the years, Beef-a-Roo has expanded both its locations and menu, all while maintaining our commitment to quality and affordability. Now, we invite you to join our legacy and become part of a brand that continues to innovate and thrive.

At Beef-a-Roo, we pride ourselves on being an established brand known for delivering premium products at everyday prices. Our dedication to providing nourishing meals at affordable costs makes us a favorite among busy parents, young families, blue-collar workers, commuters, and shift workers. As the economy fluctuates, Beef-a-Roo adapts by evolving our offerings to meet the needs of our customers, ensuring that we remain an integral part of the communities we serve.

We are forward-thinking and constantly innovating to stay ahead of market trends. Our subscription-based loyalty service guarantees monthly income based on subscribers, providing a stable revenue stream for our franchisees. This innovative approach, coupled with our dedication to quality and affordability, ensures that Beef-a-Roo remains a competitive and attractive option for customers seeking value and convenience.

As a franchisee, you’ll benefit from our multiple development options, ranging from drive-thru only to ground-up builds, allowing you to choose the best fit for your investment range and territory. With an investment range of $467,195 to $1,454,600, and average annual unit volumes demonstrating strong performance, Beef-a-Roo offers a lucrative opportunity for those looking to invest in a thriving, established brand. Our Chief Development Officer, Megan Rosen, and our dedicated team are ready to support you every step of the way.

Beef-a-Roo is more than just a restaurant; it’s a community hub where flavorful futures are built. With a strong core customer base and wide variety of territory options available, now is the perfect time to join our legacy.

Day in the life of the franchisee

Owner Operator

• Operational Management:
  • Ensure the cleanliness and presentability of the restaurant, both inside and outside.
  • Perform daily financial tasks, including counting safe funds, completing till checks, and making bank deposits.
• Food Preparation and Service:
  • Set up all food prep stations and complete necessary food prep for the day.
  • Assist customers and ensure accurate and efficient order processing.
• Employee Management:
  • Hire, train, and develop employees to maintain high service standards.
  • Create and publish work schedules for staff.
• Inventory and Financial Control:
  • Manage inventory control and order supplies as needed.
  • Reconcile cash and credit card transactions.

Semi Absentee 

• Operational Oversight:
  • Regularly check in with the General Manager to ensure smooth restaurant operations.
  • Oversee bookkeeping tasks, including credit card reconciliations and accounting.
• Financial Management:
  • Monitor labor and food cost metrics to ensure efficiency.
  • Ensure cash reconciliations are accurate and financial records are maintained.
• Brand and Growth Management:
  • Ensure that brand standards are consistently upheld by the General Manager.
  • Lead multi-unit development efforts in collaboration with the real estate team.

Candidate Buying Points

• Proven Success and Extensive Territory Availability: With over 60 years of success, Beef A Roo offers extensive territory availability for new franchisees.
• Impressive Average Unit Volume (AUV): Our stores achieve an average AUV of $1.7 million, demonstrating strong financial performance.
• High-Quality, Made-to-Order Meals: Our commitment to quality ensures that every meal is freshly prepared and made to order.
• Economic Resilience: Fast food sales tend to maintain and even increase during economic uncertainty, providing stability and growth potential.
• In-House Construction Team: Our dedicated construction team helps lower investment uncertainty, ensuring a smooth and efficient build-out process for new locations.