Canopy Lawn Care is the lawn treatment (NOT MOWING) franchise brand modernizing the lawn care industry through technology and science-based treatments focused on soil health.  It is NOT mowing, cutting, mulching, trimming!  Founded on the mission to leave people and properties better than we found them, Canopy Lawn Care, backed by Empower Brands, helps franchise owners, property owners, and the communities we serve flourish. With a subscription-based, monthly recurring revenue model, Canopy is built to scale. Utilizing state-of-the-art technology to deliver automated systems and processes, Canopy is changing the way lawn care services are delivered and experienced. Rooted in eco-friendly and scientific agronomic practices, Canopy’s proprietary lawn care program provides homeowners and business owners with unmatched results. Our goal is to improve the ecosystem of the lawn, starting with the soil. Lawn care means recurring weed and fertilization applications, as distinct from “landscaping” or “landscape maintenance”, which means mowing, pruning, design, and installation.

Day in the life of the franchisee

Owner Operator

• Business Development; B2B partnerships, B2C lead generation and sales, local marketing efforts
• Operations Management; scheduling/routing, product ordering/inventory, customer communication
• Business Management – AR / AP, KPI tracking, back office
• Leading a Team – building and cultivating culture and relationships, employee development and training
• HR – employee care, recruiting, hiring, firing, etc.

Semi Absentee 

• Lead, manage, and develop the operations manager
• Facilitate key partnerships
• Review financial statements
• Invest in the business

Candidate Buying Points

• Monthly recurring revenue, subscription-based model
• Simple and streamlined service offering
• Asset-light, low startup cost
• Low labor requirements
• Scalable, high margin, cash flow business