Midnightreats - Dessert Franchise Opportunity in USA

Franchise Units

CanadaN/A
USA2
InternationalN/A
Corporate1

Franchise Fee

Starting From $30,000

Liquid Capital Required

Starting From $75,000

Total Investment

Starting From $132,900

In Business Since

2018

Franchising Since

2024

Territories

ALL USA

CATEGORY: Franchise for Sale
INDUSTRY: Coffee, Bakery & Dessert Franchise Opportunities
LISTING TYPE: Bakery Franchises for Sale | Dessert Franchise Opportunities | Cafes & Coffee Franchise Opportunities

MidnighTreats is more than just a dessert brand, it’s a movement toward a more sustainable and compassionate world, one indulgent bite at a time. Our revolutionary 100% plant-based cookies are redefining dessert, offering a delicious alternative to traditional treats without compromising on taste or texture. With handcrafted recipes, less sugar, and ethically sourced ingredients, we’re not only winning over health-conscious consumers but also creating a loyal following that’s hungry for more.

As a MidnighTreats franchisee, you’re stepping into a business built for modern-day success. Our small-footprint, low-overhead model allows for locations starting at just 700 square feet, while our streamlined operations require minimal staff—keeping costs low and margins high. It’s a simplified, scalable model designed for maximum profitability with minimal complexity, making it an ideal opportunity whether you’re a hands-on operator or a building your franchise portfolio.

But the magic of MidnighTreats isn’t just in our cookies, it’s in our mission. Founded with a passion for animals, the planet, and great food, we’re on a mission to shatter the stereotypes around plant-based eating. Our indulgent treats and stylish, modern brand create a feel-good experience that appeals to everyone, not just the plant-based crowd. When you join MidnighTreats, you’re not only starting a business—you’re joining a purpose-driven brand that aligns profits with positive impact.

With rotating cookie flavors, signature oat milks, handcrafted ice cream sandwiches, and a menu that customers crave, you’ll be offering more than just dessert—you’ll be delivering an unforgettable experience. From late-night cravings to catered events, MidnighTreats has become a go-to destination in every community we serve.

Now is your chance to build something deliciously different. Be part of a fast-growing brand with a bold mission, a proven model, and a product customers can’t get enough of. Let’s start the conversation and explore how a MidnighTreats franchise can make a difference in your life—and your community.

Day in the life of the franchisee

The first 60–90 days are the most hands-on period for a franchisee, focused primarily on building the foundation of your new business: hiring and training your team. The more time you invest into your team members at this stage, the better your business will run without you. During this time, the franchisee will be supported by our team every step of the way, from soft opening to launch strategy and early brand growth in their local market.

Once operations are stable, the MidnighTreats model allows for a semi-absentee approach. Most franchisees transition into an oversight and leadership role, focusing on:

Monitoring KPIs and team performance
Driving local marketing & brand awareness
Coordinating catering and recurring orders
Engaging with the community & supporting store leads
Planning long-term growth (including multi-unit expansion)

The store is designed to run efficiently with just 1–2 trained employees per shift, and our menu is streamlined to reduce complexity without compromising product quality. Because of this, our franchisees can spend more time on the business rather than in it — whether that means scaling into additional units, focusing on team development, or simply enjoying more work-life flexibility.

Candidate Buying Points

Low Overhead
Cookies, oat milk beverages and handmade ice cream sandwiches
Indistinguishably Vegan
- Our proprietary mixing technique and carefully developed recipes deliver the rich, indulgent flavor of traditional cookies—using only plant-based ingredients. The result? A uniquely light texture that butter and milk won’t achieve.
Streamlined Staffing
- Our efficient operations allow you to run each shift with just 1-2 trained employees, keeping labor costs low while maintaining exceptional service.
Small Footprint
- Open a MidnighTreats location with as little as 700 square feet, reducing overhead, build-out costs, and allowing for prime placement in high-traffic areas.

Ideal Candidate:

Growth mindset, detail-oriented, environmentally-friendly

First Value:

Belonger - Hands-on business builder focused on long-term relationships and customer satisfaction. Motivated by a deeply rooted moral code they are hardworking and committed to providing for and protecting their loved ones. Family and security defines success for the Belonger. They favor proven, practical service or solution-based businesses.

Second Value:

Societal - A visionary business builder committed to edify, inspire and change the world. Motivated to have an impact on others using their expertise, experience and education. Contribution and freedom defines success for the Societal. They prefer innovative, change, or cause-based concepts that promote others' growth and success.

First Competency:

Leadership & Vision - People with this skill set create the culture and set the pace for the business. They are both analytical and visionary - taking full responsibility for all fiscal and operational management support of the organization.

Second Competency:

Human Resource & Training - They are focused on team building and employee satisfaction. They can analyze training needs and design development plans necessary for employees to succeed.

First Personality/Workstyle:

Thinker - People in this group are analytical, persistent, systematic, and excellent problem solvers. Thinker Styles tend to be detail-oriented, which makes them more concerned with content than style. Their strengths include an eye for detail and accuracy, independence, dependability, persistence, follow-through, and organization.

Second Personality/Workstyle:

Director - People in this group are driven by two things: the need to control and the need to achieve. They are goal-oriented and most comfortable when in charge of people and situations. They accept challenges, take authority, and plunge headfirst into solving problems. Others naturally respect their leadership and decisions and come to them for advice. They are fast-paced, task-oriented, and work quickly and effectively by themselves, which might mean they can become annoyed with delays or incompetence.

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