Unlike most fitness brands competing for the 23% of Americans already exercising, The MAX Challenge focuses on the 77% who don’t. This underserved market has a strong desire to improve health, fitness, and appearance but struggles to find the right programs.

The MAX Challenge fills this gap with a comprehensive approach that combines exercise, nutrition, and motivation. By breaking down participation barriers, we help members build sustainable habits for real, lasting results.

This focus on long-term engagement is reflected in our average member retention of 41 months, demonstrating our success in transforming the lives of those who need it most!

Candidate Buying Points

WHAT YOUR CANDIDATES WILL LOVE ABOUT THE MAX CHALLENGE:

• Premier Marketing & Sales Support: Our marketing program provides lead
management, nurturing, and tracking combined with our centralized call center solution,
offering seamless sales calls, appointment booking, and lead follow-up.
• Industry Leading Retention Rates: Average length of a member is 41 months.
• Ancillary Revenue Streams: The My Wellness Coach program – a done-for-you wellness
and nutrition coaching service, a complete line of supplements and wellness products,
seasonally produced branded apparel, and equipment for use in class.
• Flexible Investment Levels: Various franchise models to suit different investment levels

BRAND DIFFERENTIATORS:

• Integrated Wellness Coaching: Unique in providing personalized coaching.
• Nutrition: Easy to follow nutrition coaching that requires no special foods
and delivers results.
• Proven Business Model: Demonstrated success in a growing market.
• Community Focus: Strong emphasis on relationship building among members for a
strong community and increased member retention.