Sea Love is a luxury lifestyle brand. We are experiential retail, offering a space to connect through fragrance. Customers can create a custom candle or reed diffusor & shop our coastal inspired boutique. We also offer wholesale opportunities, and an online sales with subscription box component

Day in the life of the franchisee

Franchisee Daily + Ongoing Responsibilities

Business Operations & Brand Representation

• Market store at the local level to build awareness and attract foot traffic.
• Post regularly on social media in alignment with brand standards using approved scheduling platform.
• Engage with followers and respond to messages, comments, and reviews.
• Boost key posts and implement paid strategies as advised by the franchisor.
• Submit social media content for pre-approval during the first 30–90 days to ensure alignment.
• Provide exemplary customer service, ensuring guests enjoy creative, fun and informative experiences and opportunities to connect with friends and family.Team Management & Culture
• Hire, train, and manage team members, ensuring alignment with Sea Love’s values, scent-blending standards, and operational systems.
• Implement and train staff on all company systems (POS, marketing, scent styling, merchandising, etc.).
• Provide feedback to the franchisor to help improve systems and resources.
• Maintain a growth mindset and willingness to be accountable for team development, customer service, and overall experience.Financial Reporting & Fees
• Submit monthly Profit & Loss (P&L), Key Performance Indicator (KPI), and Marketing Reports.
• Contribute: 6% monthly Royalty Fee 2% monthly Brand Fund contribution
• Invest 2–5% in local marketing strategies (minimum recommended)
• Review monthly KPI reports to track marketing effectiveness and business performance.Inventory & Merchandising
• Maintain a full supply of materials required for the scent-blending experience.
• Purchase a right-sized mix of approved retail products from the Sea Love Boutique Catalog.
• Ensure the boutique reflects the brand’s merchandising standards.
• Submit requests for any new vendors or product additions to be reviewed and approved by Sea Love before introducing them in-store.Training & Engagement
• Attend all required team meetings, individual coaching sessions, and learning opportunities hosted by Sea Love.
• Ensure that all staff members achieve their Scent Stylist Certifications.
• Actively participate in Sea Love’s annual conference.
• Remain open to learning, feedback, and collaboration.
• Share business insights, incentives and brand news with team members (as appropriate) 

   

  Semi-Absentee Franchisee Responsibilities

   

• For those considering a semi-absentee ownership model, the expectation is to **hire a capable, customer-focused manager** who can carry out the day-to-day operations while the franchisee oversees the business at a higher level.
• Responsibilities include:
  • Hiring and retaining a well-trained team, including a reliable store manager.
  • Monitoring performance through weekly check-ins, reviewing P&Ls, and tracking KPIs.
  • Ensuring ongoing local marketing efforts and community engagement.
  • Reviewing and approving content and paid strategies prepared by the team.
  • Participating in monthly reporting, brand fund contributions, and royalty payments.
  • Staying engaged through conference attendance and ongoing communications with the Sea Love support team.

Candidate Buying Points

• Take advantage of a low start-up investment with the potential for growth as we expand.
• Be a key partner in shaping the future of Sea Love. We’re seeking dedicated individuals to help us build the brand.
• Leverage in-store events and collaborations
• Hands-on Experience: Sea Love is an experiential bar and retail boutique dedicated to creating meaningful moments through fragrance and all that makes guests coming back.
• Low Investment

First Value:

Societal - A visionary business builder committed to edify, inspire and change the world. Motivated to have an impact on others using their expertise, experience and education. Contribution and freedom defines success for the Societal. They prefer innovative, change, or cause-based concepts that promote others' growth and success.

Second Value:

Belonger - Hands-on business builder focused on long-term relationships and customer satisfaction. Motivated by a deeply rooted moral code they are hardworking and committed to providing for and protecting their loved ones. Family and security defines success for the Belonger. They favor proven, practical service or solution-based businesses.

First Competency:

Marketing & Public Relations - Some of these functions include key account management, contract negotiation, budgeting, research, innovation, business development, and staff development. They understand the value of attracting, selling to and retaining customers.

Second Competency:

Executive & Management - They are growth-focused and able to evaluate problems, determine solutions and develop best practices. They possess excellent organizational and time management skills and have a knack for multi-tasking.

First Personality/Workstyle:

Connector - People in this group are warm, supportive, and great at cultivating relationships. They are the most people-oriented of the four styles. With their relaxed disposition, people find them approachable and understanding. They have developed strong networks of people who are willing to be mutually supportive and reliable. They are team players and somewhat risk-averse. They are good planners, persistent workers, and good with follow-through. They are problem-solvers and consensus-makers.

Second Personality/Workstyle:

Promoter - People in this group have a personality that shines and others enjoy being around their friendly and enthusiastic energy. Their strengths are enthusiasm, charm, persuasiveness, and warmth. Of all types, they are the most gifted in people skills and communication skills. This individual is an idea-person, undoubtedly excelling at getting others excited about their vision. These qualities help them to influence people and build alliances.