Take a Look at the Up Closets Custom Closet Franchise Opportunity
The custom closet segment is truly a bright spot in the home improvement sector. For anybody who’s looking to own a home improvement business or a home services franchise of any kind, a custom closet business is worth a look.
A custom closets franchise is attractive to franchise owners because it offers a straightforward and efficient business model. Installations typically take just a few hours, typically starting at 10 a.m. and finishing by 4 p.m., and there are rarely any callbacks. This simple yet impactful home improvement service delivers significant value to customers with a streamlined operation for the franchise owner.
Up Closets Franchise Is a Modern Version of the Traditional Custom Closet Business
At Up Closets, we reimagined the traditional custom closet franchise model to be more modern, efficient, and accessible. Historically, custom closet franchises required large-scale operations with expensive showrooms, high maintenance costs, and substantial fixed labor. These businesses often manufactured materials locally, driving up expenses and lead times, making it a high-investment and high-overhead industry that discouraged many potential entrepreneurs from entering.
From its inception, Up Closets has redefined the modern closet business by embracing technology such as AI design software, utilizing more affordable outsourced manufacturing and pioneering marketing tactics that produce real customers. We eliminated traditional showrooms to adapt to the preferences of younger, modern buyers, resulting in a lean labor model with minimal overhead. This approach allows franchise owners to scale quickly and achieve significant numbers faster than they might with larger investment franchise brands that dominate the closet business market.
Our Unique Sales and Marketing Strategy
We’ve developed a sales process, marketing strategy, and pricing structure with these forward-thinking customers in mind. Our approach has proven successful, resonating well with a market that values straightforwardness and dislikes aggressive sales tactics.
The number one complaint we hear from our customers is that they dislike traditional consultive sales processes, the same processes most closet companies use. Few buyers today enjoy scheduling via phone and nobody enjoys wasting hours on a pushy salesperson. We strive to be a real solution provider here, leveraging technology to dramatically speed up the design process – most of our customers have a specific project and budget in mind and we strive to build a real, authentic relationship with them that helps them get the closet of their dreams.
Our owners and their designers generate leads, do virtual and in-person consultations with customers who want new closet solutions and place orders. Our manufacturing partners cut and ship the custom closet to us in 4-6 weeks, and we schedule a one-day installation. You need a cargo van to deliver the 8′ pallet to the customer’s home and a crew of two people to manage the installation: no showrooms, no warehouses, no huge staff. Just focus your resources on marketing and lead generation!
Day in the life of the franchisee
This is a flexible business – no brick and mortar or showroom/warehouse needed. As an owner, you manage a small team of commisioned salespeople/designers and contract installers to design and install top quality custom closet solutions. Great work-life balance business, fun and rewarding helping people.
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